The presentation of the Marketing Bachelor programme
Objectives
Graduating the “Marketing” study programme opens the gates towards the fascinating world of advertising, sales and distribution. Starting from the identification of market opportunities, the “Marketing” graduate will launch new products, will be in charge of their image and placement, will see for the product to reach the consumer through adequate distribution channels.
There are three obvious benefits you can take advantage of if you take your Bachelor Degree in “Marketing”:
- a well-paid job, where you are never bored;
- the opportunity of developing your own business;
- you will be able to make the best economic and financial decisions personally and for your family, without being easily manipulated anymore.
Acquired competences
- an adequate use of concepts, methods, techniques and marketing tools;
- the use of tools and informatic applications in marketing activities;
- depicting, analysing and interpreting marketing information regarding its organization and environment;
- fundamenting and ellaborating marketing mix;
- using sales techniques;
- holding marketing activities within the organization;
- applying the principles, standards and values of professional ethics to one’s own strategy of rigorous, efficient and responsible work;
- the identification of roles and responsibilities in a multi-specialised team and applying efficient work and relationship techniques to the team;
- the identification of lifelong learning opportunities and the efficient use of learning techniques and resources for self-development.
Perspectives
Our former graduates already work for companies such as Coca Cola, Vodafone, ING Bank, Ford, Metro AG, Orange, Heineken, etc.
Job opportunities:
The acquired knowledge may offer the access to the following professions as opportunities in the career plan: brand manager; head of marketing office; responsible for promotional activities; customer service responsible; purchasing specialist; advertising materials planner; copywriter; insurance counselor; fair and exhibition organizer; economist counselor in commerce and marketing; public relations specialist; marketing referent; marketing specialist.
CURRICULUM – 1st YEAR
DISCIPLINE | Code | FD D S CFD D S C |
OB OP F OB OP F |
Opt. 0/≥1Opt. 0/≥1 |
C1 | S1 | L1 | P1 | CT1 | FV1 | C2 | S2 | L2 | P2 | CT2 | FV2 |
OBLIGATORY AND OPTIONAL DISCIPLINES | ||||||||||||||||
Microeconomics | D18MKL101 | FD | OB | 1 | 2 | 2 | 5 | E | ||||||||
Enterprise Economics | D18MKL102 | S | OB | 1 | 2 | 2 | 4 | E | ||||||||
Basics of Accounting | D18MKL103 | FD | OB | 1 | 2 | 2 | 5 | E | ||||||||
Mathematics Applied to Economics | D18MKL104 | FD | OB | 1 | 2 | 1 | 5 | E | ||||||||
Basics of Information Technology | D18MKL105 | FD | OB | 1 | 1 | 2 | 5 | E | ||||||||
Business Law | D18MKL106 | FD | OB | 1 | 2 | 4 | V | |||||||||
Foreign Language 1 | D18MKL107 | FD | OB | 1 | 2 | 2 | V | |||||||||
Physical Education1 | D18MKL108 | C | OB | 1 | 1' | 1* | A/R | |||||||||
Macroeconomics | D18MKL209 | FD | OB | 1 | 2 | 1 | 5 | E | ||||||||
Management | D18MKL210 | FD | OB | 1 | 2 | 2 | 5 | E | ||||||||
Public Finance | D18MKL211 | FD | OB | 1 | 2 | 1 | 5 | E | ||||||||
Financial Accounting | D18MKL212 | D | OB | 1 | 2 | 1 | 4 | E | ||||||||
Statistics | D18MKL213 | FD | OB | 1 | 2 | 2 | 5 | E | ||||||||
Economic Informatics | D18MKL214 | D | OB | 1 | 2 | 2 | 4 | V | ||||||||
Foreign Language 2 | D18MKL215 | C | OB | 1 | 2 | 2 | V | |||||||||
Physical Education 2 | D18MKL216 | C | OB | 1 | 1' | 1* | A/R | |||||||||
T O T A L | 11 | 9 | 2 | 0 | 30 | 0 | 12 | 9 | 2 | 0 | 30 | 0 | ||||
FACULTATIVE DISCIPLINES | ||||||||||||||||
Initial Training Practice | D18MKL117 | C | F | 1 | 8,57 | 5 | V | |||||||||
Elements of Computational Mathematics | D18MKL118 | C | F | 1 | 2 | 0 | 3 | V | ||||||||
Business Etiquette and Protocol | D18MKL219 | C | F | 1 | 2 | 0 | 3 | V | ||||||||
Educational Psychology(DPPD) | D14MP1SL101 | FD | F | 1 | 2 | 2 | 5 | E | ||||||||
Fundamentals of Pedagogy. Theory and Methodology of Curriculum. (DPPD) | D14MP1SL202 | FD | F | 1 | 2 | 2 | 5 | E | ||||||||
T O T A L | 15 | 11 | 2 | 8,57 | 43 | 0 | 16 | 11 | 2 | 0 | 38 | 0 |
CURRICULUM 2nd YEAR
DISCIPLINE | Code | FD D S CFD D S C |
OB OP F OB OP F |
Opt. 0/≥1Opt. 0/≥1 |
C1 | S1 | L1 | P1 | CT1 | FV1 | C2 | S2 | L2 | P2 | CT2 | FV2 |
OBLIGATORY AND OPTIONAL DISCIPLINES | ||||||||||||||||
Marketing | D18MKL320 | FD | OB | 1 | 2 | 1 | 5 | E | ||||||||
Accounting in commerce, tourism, services | D18MKL321 | D | OB | 1 | 2 | 2 | 5 | E | ||||||||
Financial inventory of Enterprise | D18MKL322 | D | OB | 1 | 2 | 2 | 5 | E | ||||||||
Econometrics | D18MKL323 | D | OB | 1 | 2 | 2 | 4 | E | ||||||||
Economic Informatics Systems | D18MKL324 | D | OB | 1 | 2 | 1 | 5 | E | ||||||||
Marketing of Services | D18MKL325 | D | OB | 1 | 2 | 1 | 4 | V | ||||||||
Foreign Language 3 | D18MKL326 | C | OB | 1 | 2 | 2 | V | |||||||||
Physical Education 3 | D18MKL327 | C | OB | 1 | 1' | 1* | A/R | |||||||||
Quality Management | D18MKL428 | D | OB | 1 | 2 | 2 | 5 | E | ||||||||
Sales Management | D18MKL429 | D | OB | 1 | 2 | 2 | 5 | E | ||||||||
Marketing Research | D18MKL430 | D | OB | 1 | 2 | 2 | 4 | E | ||||||||
Fiscality | D18MKL431 | D | OB | 1 | 2 | 2 | 3 | V | ||||||||
Business Ethics | D18MKL432 | FD | OB | 1 | 2 | 1 | 5 | E | ||||||||
1. Logistics Management | D18MKL433 | S | OP | 1 | 2 | 2 | 5 | E | ||||||||
2. Marketing of non-profit organizations | D18MKL434 | S | OP | 0 | 2 | 2 | 5 | E | ||||||||
Physical Education 4 | D18MKL435 | C | OB | 1 | 1' | 1* | A/R | |||||||||
Internship (3weeks - 84 hours) | D18MKL436 | S | OB | 2 | 7,63 | 3 | V | |||||||||
T O T A L | 12 | 10 | 1 | 0 | 30 | 0 | 14 | 13 | 0 | 7,63 | 35 | 0 | ||||
FACULTATIVE DISCIPLINES | ||||||||||||||||
Internship | D18MKL337 | C | F | 1 | 6 | 3 | V | |||||||||
Creativity Techniques | D18MKL438 | C | F | 1 | 2 | 3 | V | |||||||||
Theory and Methodology of Teaching. Theory and Methodology of Assessment. (DPPD) | D14MP1CL103 | FD | F | 1 | 2 | 2 | 5 | E | ||||||||
Didactics (DPPD) | D14MP1CL204 | S | F | 1 | 2 | 2 | 5 | E | ||||||||
T O T A L | 14 | 12 | 1 | 6 | 38 | 0 | 18 | 15 | 0 | 7,63 | 43 | 0 |
CURRICULUM - 3rd YEAR
DISCIPLINE | Code | FD D S CFD D S C |
OB OP F OB OP F |
Opt. 0/≥1Opt. 0/≥1 |
C1 | S1 | L1 | P1 | CT1 | FV1 | C2 | S2 | L2 | P2 | CT2 | FV2 |
OBLIGATORY AND OPTIONAL DISCIPLINES | ||||||||||||||||
Economic-financial Analysis | D18MKL539 | D | OB | 1 | 2 | 2 | 5 | E | ||||||||
Marketing B to B | D18MKL540 | S | OB | 1 | 2 | 2 | 5 | E | ||||||||
Consumer's Behaviour | D18MKL541 | S | OB | 1 | 2 | 2 | 5 | E | ||||||||
Logistics of goods | D18MKL542 | D | OB | 1 | 2 | 1 | 4 | E | ||||||||
Commercial Correspondence and Communication in Foreign Languages | D18MKL543 | C | OB | 1 | 2 | 1 | 4 | E | ||||||||
Marketing Simulations | D18MKL544 | S | OB | 1 | 2 | 4 | V | |||||||||
1.Marketing of small-size businesses | D18MKL545 | S | OP | 1 | 2 | 1 | 3 | V | ||||||||
2.Social-political marketing | D18MKL546 | S | OP | 0 | 2 | 1 | 3 | V | ||||||||
3. Direct Marketing | D18MKL547 | S | OP | 0 | 2 | 1 | 3 | V | ||||||||
Management of Human Resources | D18MKL648 | D | OB | 1 | 2 | 2 | 4 | E | ||||||||
International Marketing | D18MKL649 | D | OB | 1 | 2 | 1 | 3 | E | ||||||||
Strategic Analysis of Competitive Environment | D18MKL650 | D | OB | 1 | 2 | 1 | 3 | E | ||||||||
Marketing-integrated Communication | D18MKL651 | S | OB | 1 | 2 | 2 | 3 | E | ||||||||
1.Business Negotiation Techniques | D18MKL652 | S | OP | 1 | 2 | 2 | 4 | E | ||||||||
2. Management of Business Projects | D18MKL653 | S | OP | 0 | 2 | 2 | 4 | E | ||||||||
1.On-line Marketing | D18MKL654 | S | OP | 1 | 2 | 2 | 3 | V | ||||||||
2.E-commerce | D18MKL655 | S | OP | 0 | 2 | 2 | 3 | V | ||||||||
Elaboration of Diploma Thesis | D18MKL656 | S | OB | 2 | 4 | 10 | V | |||||||||
T O T A L | 16 | 11 | 2 | 0 | 36 | 0 | 16 | 14 | 0 | 4 | 37 | 0 | ||||
FACULTATIVE DISCIPLINES | ||||||||||||||||
Personal Finance | D18MKL557 | C | F | 1 | 2 | 3 | V | |||||||||
Computer-assisted Training (DPPD) | D14MP1CL107 | S | F | 1 | 1 | 1 | 2 | C | ||||||||
Pedagogical Practice in the Obligatory Public Education System (DPPD) | D14MP1CL109 | S | F | 1 | 3 | 3 | C | |||||||||
Class Management (DPPD) | D14MP1CL208 | FD | F | 1 | 1 | 1 | 3 | E | ||||||||
Pedagogical Practice in the Obligatory Public Education System (DPPD) | D14MP1CL209 | S | F | 1 | 3 | 2 | C | |||||||||
T O T A L | 19 | 12 | 2 | 3 | 44 | 0 | 17 | 15 | 0 | 7 | 42 | 0 |