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Objectives

Graduating the “Marketing” study programme opens the gates towards the fascinating world of advertising, sales and distribution. Starting from the identification of market opportunities, the “Marketing” graduate will launch new products, will be in charge of their image and placement, will see for the product to reach the consumer through adequate distribution channels. 

There are three obvious benefits you can take advantage of if you take your Bachelor Degree in “Marketing”:

  • a well-paid job, where you are never bored;
  • the opportunity of developing your own business;
  • you will be able to make the best economic and financial decisions personally and for your family, without being easily manipulated anymore.

Acquired competences

  • an adequate use of concepts, methods, techniques and marketing tools;
  • the use of tools and informatic applications in marketing activities;
  • depicting, analysing and interpreting marketing information regarding its organization and environment;  
  • fundamenting and ellaborating marketing mix; 
  • using sales techniques;    
  • holding marketing activities within the organization;
  • applying the principles, standards and values of professional ethics to one’s own strategy of rigorous, efficient and responsible work;
  • the identification of roles and responsibilities in a multi-specialised team and applying efficient work and relationship techniques to the team;
  • the identification of lifelong learning opportunities and the efficient use of learning techniques and resources for self-development.

Perspectives

Our former graduates already work for companies such as Coca Cola, Vodafone, ING Bank, Ford, Metro AG, Orange, Heineken, etc.

Job opportunities:

The acquired knowledge may offer the access to the following professions as opportunities in the career plan: brand manager; head of marketing office; responsible for promotional activities; customer service responsible; purchasing specialist; advertising materials planner; copywriter; insurance counselor; fair and exhibition organizer; economist counselor in commerce and marketing; public relations specialist; marketing referent; marketing specialist.

 

CURRICULUM  – 1st YEAR

 

DISCIPLINE  Code FD
D
S
CFD
D
S
C
OB
OP
F    OB
OP
F    
Opt.
0/≥1Opt.
0/≥1
C1 S1 L1 P1 CT1 FV1 C2 S2 L2 P2 CT2 FV2
OBLIGATORY AND OPTIONAL DISCIPLINES                                
Microeconomics D18MKL101 FD OB 1 2 2     5 E            
Enterprise Economics D18MKL102 S OB 1 2 2     4 E            
Basics of Accounting D18MKL103 FD OB 1 2 2     5 E            
Mathematics Applied to Economics D18MKL104 FD OB 1 2 1     5 E            
Basics of Information Technology D18MKL105 FD OB 1 1   2   5 E            
Business Law D18MKL106 FD OB 1 2       4 V            
Foreign Language 1 D18MKL107 FD OB 1   2     2 V            
Physical Education1 D18MKL108 C OB 1   1'     1* A/R            
Macroeconomics D18MKL209 FD OB 1             2 1     5 E
Management D18MKL210 FD OB 1             2 2     5 E
Public Finance D18MKL211 FD OB 1             2 1     5 E
Financial Accounting D18MKL212 D OB 1             2 1     4 E
Statistics D18MKL213 FD OB 1             2 2     5 E
Economic Informatics D18MKL214 D OB 1             2   2   4 V
Foreign Language 2 D18MKL215 C OB 1               2     2 V
Physical Education 2 D18MKL216 C OB 1               1'     1* A/R
T O T A L         11 9 2 0 30 0 12 9 2 0 30 0
                                 
FACULTATIVE DISCIPLINES                                
Initial Training Practice D18MKL117 C F 1       8,57 5 V            
Elements of Computational Mathematics D18MKL118 C F 1 2 0     3 V            
Business Etiquette and Protocol D18MKL219 C F 1             2 0     3 V
                                 
Educational Psychology(DPPD) D14MP1SL101 FD F 1 2 2     5 E            
Fundamentals of Pedagogy. Theory and Methodology of Curriculum. (DPPD) D14MP1SL202 FD F 1             2 2     5 E
T O T A L         15 11 2 8,57 43 0 16 11 2 0 38 0

 

CURRICULUM 2nd YEAR

DISCIPLINE  Code FD
D
S
CFD
D
S
C
OB
OP
F    OB
OP
F    
Opt.
0/≥1Opt.
0/≥1
C1 S1 L1 P1 CT1 FV1 C2 S2 L2 P2 CT2 FV2
OBLIGATORY AND OPTIONAL DISCIPLINES                                
Marketing D18MKL320 FD OB 1 2 1     5 E            
Accounting in commerce, tourism, services D18MKL321 D OB 1 2 2     5 E            
Financial inventory of Enterprise D18MKL322 D OB 1 2 2     5 E            
Econometrics D18MKL323 D OB 1 2 2     4 E            
Economic Informatics Systems  D18MKL324 D OB 1 2   1   5 E            
Marketing of Services D18MKL325 D OB 1 2 1     4 V            
Foreign Language 3 D18MKL326 C OB 1   2     2 V            
Physical Education 3 D18MKL327 C OB 1   1'     1* A/R            
Quality Management D18MKL428 D OB 1             2 2     5 E
Sales Management D18MKL429 D OB 1             2 2     5 E
Marketing Research  D18MKL430 D OB 1             2 2     4 E
Fiscality D18MKL431 D OB 1             2 2     3 V
Business Ethics D18MKL432 FD OB 1             2 1     5 E
1. Logistics Management D18MKL433 S OP 1             2 2     5 E
2. Marketing of non-profit organizations D18MKL434 S OP 0             2 2     5 E
Physical Education 4 D18MKL435 C OB 1               1'     1* A/R
Internship (3weeks - 84 hours) D18MKL436 S OB 2                   7,63 3 V
T O T A L         12 10 1 0 30 0 14 13 0 7,63 35 0
                                 
FACULTATIVE DISCIPLINES                              
Internship  D18MKL337 C F 1       6 3 V            
Creativity Techniques D18MKL438 C F 1             2       3 V
                                 
Theory and Methodology of Teaching. Theory and Methodology of Assessment. (DPPD) D14MP1CL103 FD F 1 2 2     5 E            
Didactics (DPPD) D14MP1CL204 S F 1             2 2     5 E
T O T A L         14 12 1 6 38 0 18 15 0 7,63 43 0

 

CURRICULUM - 3rd YEAR

DISCIPLINE  Code FD
D
S
CFD
D
S
C
OB
OP
F    OB
OP
F    
Opt.
0/≥1Opt.
0/≥1
C1 S1 L1 P1 CT1 FV1 C2 S2 L2 P2 CT2 FV2
OBLIGATORY AND OPTIONAL DISCIPLINES                                
Economic-financial Analysis D18MKL539 D OB 1 2 2     5 E            
Marketing B to B D18MKL540 S OB 1 2 2     5 E            
Consumer's Behaviour D18MKL541 S OB 1 2 2     5 E            
Logistics of goods D18MKL542 D OB 1 2 1     4 E            
Commercial Correspondence and Communication in Foreign Languages D18MKL543 C OB 1 2 1     4 E            
Marketing Simulations D18MKL544 S OB 1     2   4 V            
1.Marketing of small-size businesses D18MKL545 S OP 1 2 1     3 V            
2.Social-political marketing D18MKL546 S OP 0 2 1     3 V            
3. Direct Marketing D18MKL547 S OP 0 2 1     3 V            
Management of Human Resources D18MKL648 D OB 1             2 2     4 E
International Marketing D18MKL649 D OB 1             2 1     3 E
Strategic Analysis of Competitive Environment D18MKL650 D OB 1             2 1     3 E
Marketing-integrated Communication D18MKL651 S OB 1             2 2     3 E
1.Business Negotiation Techniques D18MKL652 S OP 1             2 2     4 E
2. Management of Business Projects D18MKL653 S OP 0             2 2     4 E
1.On-line Marketing D18MKL654 S OP 1             2 2     3 V
2.E-commerce D18MKL655 S OP 0             2 2     3 V
Elaboration of Diploma Thesis D18MKL656 S OB 2                   4 10 V
T O T A L         16 11 2 0 36 0 16 14 0 4 37 0
                                 
FACULTATIVE DISCIPLINES                              
Personal Finance D18MKL557 C F 1 2       3 V            
                                 
Computer-assisted Training (DPPD) D14MP1CL107 S F 1 1 1     2 C            
Pedagogical Practice in the Obligatory Public Education System (DPPD) D14MP1CL109 S F 1       3 3 C            
Class Management (DPPD) D14MP1CL208 FD F 1             1 1     3 E
Pedagogical Practice in the Obligatory Public Education System (DPPD) D14MP1CL209 S F 1                   3 2 C
T O T A L         19 12 2 3 44 0 17 15 0 7 42 0

 

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